In the last few years, Americans’ use of the Internet and computers has grown substantially. The rate of growth of Internet use in the United States is currently two million new Internet users per month. There is no question that the Internet is now a mainstream medium.
- Around 40% of the world population has an internet connection today. In 1995, it was less than 1%.
- The number of internet users has increased tenfold from 1999 to 2013.
- The first billion was reached in 2005. The second billion in 2010. The third billion will be reached by the end of 2014.
- More than half of the nation is now online. Americans are going online to conduct an expanding range of activities.
The Internet has become a tool that is accessible to and adopted by Americans in communities across the nation. Approximately two million more people become Internet users every month, and over half of the population is now online. Those who have been the least traditional users -people of lower income levels, lower education levels, or the elderly – are among the fastest adopters of this new technology. As a result, we are more and more becoming a nation online: a nation that can take advantage of the information resources provided by the Internet, as well as a nation developing the technical skills to compete in our global economy.
Stay in touch with faraway family and friends by sharing photos and news, and having a message board for easy communication. A website is very cost effective. Compare the return-on-investment (ROI) of radio commercials or printed flyers over a year, to the ROI of a well designed and operated website.
Web pages are easily changeable and updated with new information
Show off your hobby, sport, or crafts It can reduce communication time and the cost of information delivery. The questions you answer most frequently can be found by your customers without interrupting your other tasks. You can also offer customers the ability to view animated presentations, download how-to-do-it videos, brochures and catalogs that can be costly to print and/or deliver. It is likely that your competitors are already on the internet. That means your products and services will not even be considered by visitors to these websites. A website offers constant advertising 24 hours a day, 7 days a week.
Worldwide exposure Your contact information (even how and when you prefer to be contacted) is available 24 hours a day, 7 days a week.
Increased customer base Customers perceive that you are a state of the art company. When they see your URL on business cards, letterhead, press releases, brochures, commercials, newspaper ads, printed flyers, yellow pages ads, product packaging, and any other promotional materials that you offer.
Respond immediately to requests for information You would like to expand into foreign marketplaces. How much do you have to spend on travel to other countries to create relationships with foreign customers or go-betweens. Don’t speak French, Spanish, Italian, etc. Automatic translations are available and some are free! Your products or services are highly customizable. Online order forms can handle errors and even explain the options you wish to offer.